Writen by John Sabia
If you live in a real estate market such as Fort Lauderdale, Florida you are probably aware that it is not a sellers market right now. The tide has turned, and with it, many people believe that they can't afford to go with a full service broker. The fact is, when it's not a sellers market you can't afford not to go with a full service broker. When it's a buyers market you need all the marketing help and professionalism that you can get and for sale by owner and discount broker options just won't provide you with all the services you need to sell your house in a reasonable time frame at a fair price.
Full Service Real Estate Broker vs. For Sale By Owner
Many nervous homeowners believe that they'll take control of selling their home because they don't want to pay for a full service broker. This may be a good idea in theory, but in the long run attempting to sell your house on your own will end up costing you more time and money than a full service broker will cost. Selling your own home isn't as easy as putting a sign in the front yard. You need to market and full service brokers know where to market and when. A full service broker can take one look at your home and know who your target consumer is so that you can market to the right people at all the right times.
A full service real estate broker also knows how to show your home to accentuate all of its positive characteristics and really downplay its negative features. You won't have to worry about how well your house is shown, or whether the full service broker will show it at all. A full service broker doesn't care if your home has a high price tag or a low price tag; they just want to get it sold! Your full service real estate broker isn't afraid to spend too much time with you and can give you tips to help you sell your home sooner rather than later.
Working with a full service real estate broker just does not compare to trying to sell your home on your own. Yes, the commissions can look a bit steep when you first look at them, but a broker has the ability to expose your home to the maximum of potential buyers and can help you get your house sold sooner at a fair price, which will mean more money in your pocket in the long run.
Full Service Real Estate Broker vs. Discount Brokers
Right now in Fort Lauderdale many homeowners are finding discount brokers very attractive because their services are not as costly as full service real estate brokers. But, the time it may take for a discount broker to sell your home will likely be more costly than a full service broker. Discount brokers offer limited services meaning you may be responsible for portions of the marketing of your home. You will also find that discount brokers focus their attention on homes with the highest price tag, meaning your home may not be showed if there are other homes in the area with a larger price tag. Because your home may be ignored or not marketed enough, the length of time your home will be on the market will increase; costing you time and money that could have been saved with a full service broker.
If you don't want your house to sit on the market for a long period of time, it's best to work with a full service broker. A full service broker understands all your real estate needs and can help you get your house sold much more quickly, even when it's not a sellers market! It is important to remember that you should focus on making your profit at the closing table, not the listing table. The other way around may ultimately cost you many thousands of dollars at closing.
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